Blogs’ role in Business development:

Modern world has got the virtue of developing businesses through different ways- through Online and offline. People i.e., customers prefer to learn about the products’ and services’ details like brand, usage, cautions, validity, users’ reviews and ratings ., A prompt provision of all these required data take the mindset of customers to learn and own them.

Qualities of a good blog:

1)Blogger:

A Blogger is a mediator between Search and Desired outcome. The data he extracts and exhibits must be relevant and apt to the products or services.

  1. Strong Writing Skills: A good blogger should have excellent writing skills, including grammar, vocabulary, and storytelling abilities. Clear and engaging writing helps to captivate readers and convey ideas effectively.
  2. Authenticity: Authenticity is key to building trust and rapport with your audience. Good bloggers are genuine and transparent in their writing, sharing personal experiences, opinions, and insights that resonate with their readers.
  3. Consistency: Consistency is vital for maintaining and growing an audience. Good bloggers stick to a regular posting schedule, whether it’s daily, weekly, or monthly, to keep their readers engaged and coming back for more content.
  4. Strong Research Skills: Successful bloggers conduct thorough research to ensure the accuracy and credibility of their content. Whether it’s fact-checking, gathering statistics, or staying up-to-date with industry trends, good bloggers invest time and effort into researching their topics.
  5. Engagement and Interaction: A good blogger actively engages with their audience by responding to comments, participating in discussions, and seeking feedback. Building a sense of community around your blog fosters loyalty and encourages readers to become regular visitors and advocates for your content.

Focus on Target keywords:

This is mandatory to use keywords related to the products or services which are easy accessible by users at once. Perhaps, Customers look for something online,

Search intent:

  1. Transitional, which contains short articles,reviews etc
  2. Informational, where long posts are made to teach and educate.

Points to remind before blogging:

  • Accurate key words
  • Informations must be prompt
  • A Scientist approach in content, structure and layout.

Search intent:

  • Transactional Article structure
  • Article headline
  • Leading paragraph into the review
  • table of contents
  • Further reading
  • Summary
  • Affiliate disclaimer

Reviews in numbers:

  • Product #1
  • Product#2
  • Product#3

Best SEO tools:

  • Ahref: SEO keyword tool
  • Screaming frog
  • Google search console
  • SEM rush
  • Siteliner

SEO checklists:

  • Headline
  • URL
  • Intro paragraph
  • First H2 heading
  • Body copy
  • Summary
  • Schema
  • Meet description

Role of AI tool-Chat GPT:

Ask for keywords to the content like

  • Intro
  • Table of contents
  • Headings
  • How to choose
  • Benefits of choosing
  • conclusion

Goals:

  • To avail the informations updated
  • Understanding the expectations of users
  • Leveraging SEO tools
  • Make the audiences to look for our blogs for their every reference.
  • Make decisions on basis of analysis and results.

For further clarifications, please watch the following video:

Enjoy blogging!

By Iswarya

4 thoughts on “Blogging -from a,b,c to AI:”
  1. Great post! I found your insights on AI in blogging very informative. easily understanding to the words. ” keep it up the great work”

  2. Hi Iswarya,

    This post is fantastic! Your insights into the role of blogs in business development and the qualities of a good blogger are spot on. I appreciate the emphasis on understanding search intent and using the right SEO tools to enhance content visibility. The detailed checklist and the role of AI tools like Chat GPT in streamlining content creation are especially useful. This guide will definitely help us in making our blogs a go-to reference for our audience. Keep up the great work!

Leave a Reply

Your email address will not be published. Required fields are marked *