The Ultimate Blogging Masterclass: Tips and Tricks for Success

What blogging is (and isn’t) today…

• Blogging is not writing.
• Blogging is not a get-rich-quick scheme.
• Blogging is a data-driven way to make money in the 2020s.
• Blogging is building a passive income machine.
• Blogging is only getting bigger.
• Blogging is being a business owner, not a writer.
• Blogging is one of the only online businesses you can easily outsource.

Blogging is being the “Middleman” between a search and a purchase

for examples : Uber, DOORDASH, GRUBHUB

Blogs make money first through affiliate marketing….

1. Podcast Hosting
2. Screenwriting Software
3. OCR Software

Finding money making keywords in your niche…

• 16-20% of Google searches every year are BRAND NEW.
• The key is to find emerging keywords in your niche.
• Finding the “best” keywords.
• Search volume
• Keyword difficulty
• СРС

Creating the content assembly line….

• Add 10-20 ideas to your content calendar.
• Prioritize based on the opportunity (competition and revenue potential).
• Write a templatized, minimum viable post (MVP).
• On-page SEO:
• Where to put your target keywords
• Using semantic keywords (Surfer SEO)
• Make your writing better (Grammarly)
• View your initial Google search rankings and based on them.
• Updates your post over time
• Build links to the post (if needed)

The two paths of blogging

The link building machine..

1. Guest posts are the engine and partnerships are the fuel.
2. Your authority is a byproduct of consistent outreach (LinkedIn and email).
3.Things will start naturally evolving and your authority will increase.

Easy:
You write guest posts and link back to your blog.

Advanced:
You write guest posts and trade links with other people doing guest posts and they also link to you.

More Advanced:
You build partnerships with real brands and ask for link placements in old articles based on leverage.  
Most Advanced:
You get a freelancer or agency to write guest posts for you and allow them to add a link to each one.

Here’s exactly what to do…

• Create your blog on WordPress
• Set up Google Analytics and Google Search Console
• Conduct keyword research
• Transactional posts to make affiliate revenue
• Informational posts to support them
• Add keywords into your content calendar
• ⁠Create your content assembly line
• Create your link building machine
• Begin joining affiliate programs and adding affiliate links:
• Try to add them to the top 1-3 companies/products in your “best” articles
• Keep joining programs and adding them over time based on what’s ranking
• Write some informational posts to generate ad revenue:
• Join an ad network once you hit 10,000 visitors/month
• Begin outsourcing the writing to free up your time for bigger activities
• Incrementally grow a real business in the background of your life for the next 1-2 years